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Join Whippoorwill Creek Farm in caring for animals, people and our planet.

John Hogeland grew up on the farm in Iowa, trained as a chef and butcher, and now raises grass-finished beef.  He worked for Whole Foods for 11 years (5 of which were as a butcher) and was the Head of Commercial Sales at Prather Ranch Meat Company. He teaches butchery classes and team building events and can be reached at

Beth Hoffman has been reporting on food and agriculture for more than twenty-five years, airing on NPR, The World, Latino USA, Living on Earth, and others. She blogged for Forbes as the Hungry Hack and studied the food system in depth as a student, fellow and co-lecturer at UC Berkeley’s School of Journalism. She has completed several documentary projects including a year cooking with immigrant women in their homes and telling their stories. She was an Associate Professor in Media Studies at the University of San Francisco for six years and is the author of Bet the Farm: The Dollars and Sense of Growing Food in America, a book about the economics of farming, told through the story of moving to the farm.


You can reach her at


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